The set-top box, a necessary appendage for millions of cable television customers for decades, is moving toward extinction.
A leading television manufacturer, Sony Electronics Inc., and the National Cable and Telecommunications Association said Tuesday they signed an agreement that will allow viewers to rid themselves of set-top boxes, yet still receive advanced "two-way" cable services, such as pay-per-view movies.
In most cases, cable viewers also could dispose of another remote control since they could use their TV's control rather than one tied to the set-top box.
The agreement marks a significant meeting of the minds between cable companies and one of the world's dominant makers of consumer electronics. The two industries have been feuding for a decade about how best to deliver cable service to customers while allowing them to buy equipment of their own choosing.
Sony agreed to use the cable industry's technology in its sets as soon as possible but could not say when the first such televisions might be appear in stores.
The agreement is between Sony and the nation's six largest cable companies: Comcast Corp., Time Warner Cable Inc., Cox Communications Inc., Charter Communications Inc., Cablevision Systems Corp. and Bright House Networks. The six companies serve more than 82 percent of cable subscribers.
Cable subscribers are generally locked into renting a set-top box from their provider if they want more than the most basic cable TV service.
No comments:
Post a Comment